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More clicks, more sales, more calls, more sign-ups ... and more
8 ways to increase your landing page conversions
Convert more people who come to your landing page, and you’ll be well on your way to a successful online marketing campaign.
A landing page is a web page that people get driven to when they click on a search-engine-generated link, whether it’s paid or organic. For example, when you click on those paid ads you see on the top or right-hand side of your Google search results, you’ll end up on a landing page.
The goal of a landing page is to get your visitors to take some sort of action while they’re there. This action could be getting people to buy your product, or entering an email address to sign up for your newsletter. If they take the action you are hoping for, you’ve got a conversion.
The following 8 tips will help boost the conversion rates on your landing page:
- Research your ideal customer. What is their pain, problem or predicament? How are you going to help them? Once people get to a landing page, they are expecting a very targeted message. Be sure to tailor it to their needs as closely as possible. Generic messages just don’t work.
- Kill clutter. Distractions hurt conversion rates. Visitors don’t want to know what year your organization was founded in or what company you recently acquired. Delete any unnecessary information from your page. Stick with a specific message about how you are going to solve their problem.
- Match the creative. Reassure people that they’ve come to the right place by matching the ad creative to the landing page creative. The easiest way to do this is to use the headline from the ad on your landing page.
- Attention-grabbing headline. Lead with the need. Be relevant. Use words that your customers use. Your heading should be able to stand on its own and be understood. Try for 8 words or less. Strip out the unnecessary words that carry little meaning like “the” and “is”.
- Testimonials sell. Credibility is one of the major challenges of doing business on the web. People like to buy based on recommendations, especially for online purchases. Testimonials provide validation from people just like them, and they help to reduce fear and skepticism.
- Give away free stuff. Everyone’s a sucker for free stuff. If you’re trying to build your opt-in subscriber list, give away free whitepapers, reports or e-books in exchange for their email addresses. If you are selling a product, consider giving customers bonuses to get the sale. The idea is to create added value in the eyes of the prospective customer.
- Time sensitive or limited offers. Encourage a conversion by creating a sense of urgency. The offer could be available for a limited amount of time or available to a limited number of people.
- Test and test again. Test several pages at the same time to see which one has the highest conversion rate. Always be on the lookout for ways to tweak your landing page for better results.
Creating an effective landing page is crucial for successful online marketing. Ensure that your landing pages follow the criteria mentioned above – if they don’t, you can now fix them.
It’s very simple. The more conversions you make, the more successful you’ll be. Period.
If your web content is not performing as well as it should,
contact Emily Amos today.
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