Stop your visitors dead in their tracks

Checklist of 4 techniques that attention-grabbing headers must use

Your headings and subheadings are one of the most important elements on your website. For impatient scanners, your headings and subheadings are your hook. They can also be an extremely effective tool for engaging your visitors and enticing them to gather more information about your products, services or business.

For attention-grabbing, persuasive headers and subheaders, check that your web content includes a variety of the following techniques:

Be compelling. Use benefits that resonate with your visitor. Lead with their need, not yours. Use the “you” viewpoint. Be positive – generally people respond better.

Example: We write better web content
Better: Make more money with compelling web content

Be clear and complete. Tell your reader what they will get if they read on. Remember, your header must make sense if read on its own.

Example: Big crash
Better: World Bank predicts big stock market crash

Get to the point. Try for eight words or fewer. The first couple of words should carry important meaning or your keywords.

Example: With ProSystems, you can save time by streamlining your processes
Better: Save time by streamlining your processes

Be forthcoming and credible. Your heading is setting up an expectation for what will come next. Don’t deceive your readers or you’ll lose their trust.

Example: Opportunity
Better: Networking for Success: Free workshop

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If your web content is not performing as well as it should, 
contact Emily Amos today.