How to Uncover Fresh Content Ideas with This 30-Minute Brainstorming Process

How to Uncover Fresh Content Ideas with This 30-Minute Brainstorming Process

Feb 13 2018

Creating fresh, new content ideas isn’t easy, but it’s becoming more and more necessary to get noticed in such a noisy marketplace.…

How to Brief a Copywriter for Successful Content

How to Brief a Copywriter for Successful Content

Jan 09 2018

Bringing a writer onto your team is a great way to save you time and money because you can put your focus…

5 Web Writing Mistakes You Need to Fix in 2018

5 Web Writing Mistakes You Need to Fix in 2018

Dec 12 2017

Readers are becoming more and more selective with their content online. To stand out, your web writing needs to be bulletproof, and…

What Blog Post Length Gets Best Results with SEO?

What Blog Post Length Gets Best Results with SEO?

Nov 14 2017

There’s an ongoing debate as to how long your blog posts should be for optimal SEO. Is there truly a right answer…

Case Studies: 10 Effective Ways to Use Them in Your Marketing Plan

Case Studies: 10 Effective Ways to Use Them in Your Marketing Plan

Oct 10 2017

Have you squeezed every ounce of marketing gold out of your case studies? As a valuable part of any marketing plan, they are…

4 Reasons Why You Need to Cut Back on Your Content Creation

4 Reasons Why You Need to Cut Back on Your Content Creation

Sep 12 2017

Content creation is about quality, not quantity. We all know the online world is cluttered with content. Readers are drowning in it,…

How Plain Language Can Help Your Business Succeed

How Plain Language Can Help Your Business Succeed

Aug 08 2017

It’s important to be aware of how you communicate with your audience. From the way you speak to your clients to the…

5 Ways to Improve Your Web Content Today

5 Ways to Improve Your Web Content Today

Aug 08 2017

Readers form first impressions based on web content in a mere 50 milliseconds, according to 2015 research from WebDAM. Yes, you read that right.…

How Health Literate is Your Health Organization’s Website?

How Health Literate is Your Health Organization’s Website?

Jul 11 2017

60% of adults and 88% of seniors in Canada are not health literate, according to the Public Health Agency of Canada. These…

4 Tips to Hiring the Right Content Strategist for Your Project

4 Tips to Hiring the Right Content Strategist for Your Project

Jun 13 2017

The demand for high quality, engaging content continues to grow. Because readers are overwhelmed by the amount of content online, more organizations…