How Plain Language Can Help Your Business Succeed

How Plain Language Can Help Your Business Succeed

Aug 08 2017

It’s important to be aware of how you communicate with your audience. From the way you speak to your clients to the…

How Health Literate is Your Health Organization’s Website?

How Health Literate is Your Health Organization’s Website?

Jul 11 2017

60% of adults and 88% of seniors in Canada are not health literate, according to the Public Health Agency of Canada. These…

4 Tips to Hiring the Right Content Strategist for Your Project

4 Tips to Hiring the Right Content Strategist for Your Project

Jun 13 2017

The demand for high quality, engaging content continues to grow. Because readers are overwhelmed by the amount of content online, more organizations…

Plain language: Could it increase your ROI?

Plain language: Could it increase your ROI?

May 09 2017

42% of Canadian adults between the ages of 16 and 65 have low literacy skills, according to the International Adult Literacy and…

5 Social Proofing Tactics to Turn Readers into Customers

5 Social Proofing Tactics to Turn Readers into Customers

Apr 11 2017

If you see a crowded restaurant or a line-up outside a local shop, it draws you in. The quality of products and…

6 Tips for Jumpstarting Your Content Creation Process

6 Tips for Jumpstarting Your Content Creation Process

Mar 14 2017

It’s a fact that content plays an important role in marketing to your online audiences, but the content creation process can be tough…

Re-purposing Content to Expand Your Customer Reach

Re-purposing Content to Expand Your Customer Reach

Feb 14 2017

Content creation takes time—try re-purposing When planning new content, try re-purposing it into different formats like articles, podcasts, infographics and more. This…

Subject Matter Experts: How to Collaborate

Subject Matter Experts: How to Collaborate

Jan 10 2017

Tapping into the knowledge of subject matter experts can do wonders for your content. With their insights and explanations, you can create…

You Can Do Better than “Click Here” Links

You Can Do Better than “Click Here” Links

Dec 13 2016

Links need to tell me where I’m going On the web, we are lazy, impatient and in a hurry—and we certainly don’t…

Writing Content for Mobile—A Word of Advice

Writing Content for Mobile—A Word of Advice

Nov 08 2016

According to Smart Insights, 51% of people are using mobile for viewing content as opposed to desktop. This means you could be…