Describing a Content Strategist’s Job in Higher Ed

Describing a Content Strategist’s Job in Higher Ed

Sep 13 2016

There’s no doubt that the need for content strategists in universities and community colleges continues to rise. Institutions are realizing the value…

Create Page Titles and Headers that Support a Good User Experience

Create Page Titles and Headers that Support a Good User Experience

Aug 09 2016

Page titles and headers will play a big role in your users’ experience. Why? Page titles and headers help users quickly determine…

Simple Tips to Make B2B Landing Pages that Convert

Simple Tips to Make B2B Landing Pages that Convert

Jul 12 2016

Start creating more effective landing pages with practical and easy-to-implement tips that help you increase your conversion rate. How? Catherine Toole from…

17-Year-Old Critiques Program Pages from Halifax Universities

17-Year-Old Critiques Program Pages from Halifax Universities

Jun 14 2016

How do Halifax university program pages stack up in the eyes of a high school student? Hi, I’m Kaela. I’m going into…

Need Web Content? Create a Content Strategy First

Need Web Content? Create a Content Strategy First

May 10 2016

Whether you’re in the middle of a website redesign project or creating a new website from scratch, you’ll need great content to…

How to Enable Content Contributors in Higher Ed

How to Enable Content Contributors in Higher Ed

Apr 12 2016

Getting your extended team to “write more” is a major challenge for marketing & communications departments. Of course, the refrain from contributors…

5 Tips for Content Contributors in Higher Ed

5 Tips for Content Contributors in Higher Ed

Mar 08 2016

In the competitive world of higher education recruitment, your website will play a key role in your success. Here are some quick…

The 3 Keys to Effective Content

The 3 Keys to Effective Content

Feb 09 2016

We all want effective content—content that attracts users, engages audiences and compels interested people to click, sign up, buy or call. So…

What’s the Point

What’s the Point

Jan 12 2016

Or more specifically, what’s the purpose? So much of the web content we see on a daily basis is fluffy and unhelpful.…

How to Write Better Links

How to Write Better Links

Dec 08 2015

As web users, we are task-oriented and want to accomplish our tasks quickly. Deciding which link to click on requires us to…