Re-purposing Content to Expand Your Customer Reach

Re-purposing Content to Expand Your Customer Reach

Feb 14 2017

Content creation takes time—try re-purposing When planning new content, try re-purposing it into different formats like articles, podcasts, infographics and more. This…

Subject Matter Experts: How to Collaborate

Subject Matter Experts: How to Collaborate

Jan 10 2017

Tapping into the knowledge of subject matter experts can do wonders for your content. With their insights and explanations, you can create…

You Can Do Better than “Click Here” Links

You Can Do Better than “Click Here” Links

Dec 13 2016

Links need to tell me where I’m going On the web, we are lazy, impatient and in a hurry—and we certainly don’t…

Writing Content for Mobile—A Word of Advice

Writing Content for Mobile—A Word of Advice

Nov 08 2016

According to Smart Insights, 51% of people are using mobile for viewing content as opposed to desktop. This means you could be…

How to Improve your Mobile Conversion Rates in 6 Steps

How to Improve your Mobile Conversion Rates in 6 Steps

Oct 11 2016

The best mobile marketing happens when you have meaningful interactions between your users and your business. You’re asking, How do I do…

Describing a Content Strategist’s Job in Higher Ed

Describing a Content Strategist’s Job in Higher Ed

Sep 13 2016

There’s no doubt that the need for content strategists in universities and community colleges continues to rise. Institutions are realizing the value…

Create Page Titles and Headers that Support a Good User Experience

Create Page Titles and Headers that Support a Good User Experience

Aug 09 2016

Page titles and headers will play a big role in your users’ experience. Why? Page titles and headers help users quickly determine…

Simple Tips to Make B2B Landing Pages that Convert

Simple Tips to Make B2B Landing Pages that Convert

Jul 12 2016

Start creating more effective landing pages with practical and easy-to-implement tips that help you increase your conversion rate. How? Catherine Toole from…

17-Year-Old Critiques Program Pages from Halifax Universities

17-Year-Old Critiques Program Pages from Halifax Universities

Jun 14 2016

How do Halifax university program pages stack up in the eyes of a high school student? Hi, I’m Kaela. I’m going into…

Need Web Content? Create a Content Strategy First

Need Web Content? Create a Content Strategy First

May 10 2016

Whether you’re in the middle of a website redesign project or creating a new website from scratch, you’ll need great content to…