Resources

For customer marketers and product marketers Content ROI A guide to measuring results and proving your value

For marketing managers Marketing Manager's Toolkit How to turn every web page into a sales and lead generation machine

For universities and colleges Get with the Program How to produce better program pages for university and college websites

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What do you need to say? Web Content Discovery Guide This guide will help you uncover your key messages, one question at a time

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Is your content any good? Web Content Evaluation Checklist This checklist will help you determine whether your content is clear, compelling and concise

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