For customer marketers and product marketers

Download our FREE whitepaper: Content ROI

Content ROI: A Guide to Measuring Your Results & Proving Your Value

For your boss and colleagues to value your work, you have to provide them with measurable results. Nothing says ‘You’re valued’ like a solid, praise-worthy ROI for all your content marketing efforts.

And guess what? Measuring the impact of your content isn’t as hard as you think. In this ebook, we’re going to show you how to easily calculate your content ROI through:

  • cost
  • utilization
  • performance
Why is content ROI so important?
  • 93% of companies plan to maintain or increase their investment in content creation in the upcoming year. (The Economist Group)
  • 86% of B2B marketers are assessing the effectiveness of their content, or are planning to do so within the next 12 months. (Content Marketing Institute)

Download the free ebook now

A Guide to Measuring Results & Proving Your Value
  • Learn how to quickly and easily calculate content ROI.
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