Degrees, certificates and programs—these are your core products. For most students, earning a degree is a life-changing experience, providing opportunities to shape future careers. Why, then, are so many program pages uninspiring and unhelpful?
This white paper will focus on the content needed to demonstrate the value of your $3,000 to $6,000/year product to prospective students. It will give you the step-by-step process needed to evaluate and improve the user experience of your program pages. We’ll look at: