Web Writing

If you’re going to win online, your content needs to be performing at the top of its game

As the go-to web writing expert, Word Savvy can help you generate more online sales and new leads by crafting engaging, results-driven web content that will:

  • drive more targeted traffic to your website
  • grab the attention of potential clients
  • help your visitors find information and complete tasks
  • highlight the benefits of your products and services
  • increase your online sales, leads, calls and sign-ups
     

Web Writing Package 1: New Content

Whether you’re launching a new site or adding fresh content to an existing site, you need web content that will drive the business outcomes you require: more clicks, more sales, more leads, more sign-ups, more calls. And that is exactly what you get when Word Savvy is on your team.

With our proven 4-step process, here’s what you can expect from Word Savvy’s New Content Package:

  • Discovery: We meet with you by phone or in person to discuss what you want this new content to achieve for your company – and your users. We also clarify your target markets, core marketing messages, branding, and the benefits of your core products and services.
  • Research: We analyze all of your other pieces of marketing collateral, including brochures, sell sheets, product/service descriptions, press releases and more. We study your competition and we interview key stakeholders in your company.
  • Development: We write compelling, useful and engaging content that will help your users achieve their goals. We take advantage of every opportunity to drive sales and leads on each page. We follow the latest best practices for web writing to ensure that your copy is the best it can be.
  • Revisions: We will promptly handle up to two rounds of minor revisions to ensure your messaging is on target – exactly the way you want it to be.

High performance web content starts now. Contact Emily for more details.

Web Writing Package 2: Content Make-Over

What results do you need your web content to achieve? More sales? More leads? More sign-ups? As the go-to web writing expert, Word Savvy refines, tweaks, refreshes and polishes existing web content so that it delivers results to its full potential. We take advantage of every opportunity to drive sales and leads on each page of your website so you can achieve results you – and your boss – will be proud of.

Here’s what you can expect from Word Savvy’s Content Make-Over Package:

  • Discovery: Through a questionnaire and a phone meeting, we will discuss what you want your Content Make-Over to achieve. We will also clarify target markets, core marketing messages, branding and the benefits of your core products and services.
  • Make-Over: Word Savvy takes advantage of opportunities to drive sales and leads on each web page through:
    • Attention-grabbing, benefit-driven headers and subheaders
    • Customer-centric body copy (more “you” than “we”)
    • On-brand messaging
    • Recommendations for adding elements such as testimonials for credibility
    • Informative links with keywords where appropriate
    • Clear, concise content that resonates with the target market
    • Calls to action that drive conversions
  • Revisions: We will promptly handle up to two rounds of minor revisions to ensure your messaging is bang on.

If your content isn’t driving the results you want, contact Emily today.