Content Audits

Is your web content underperforming?

Out-of-date legacy content. Off-brand new content. A multitude of authors with inconsistent messages. These are just a few of the problems you could be facing with your web content. Wouldn’t you like to know exactly what web content you have, and how well (or not) it’s working?

Your roadmap for first-rate results

With the Savvy Content Audit™ report, you’ll know exactly what content is performing. You’ll have in your hands a prioritized action plan for improving your web content—and driving better results for your organization.

Content audit—a first step towards meeting your goals

We will complete a content inventory and in-depth audit of your website content with our proven, 4-step process:

Discover

  • Determine what you’d like to achieve from your web content audit

Define

  • Uncover exactly what content exists on your site and where it lives
  • Create a spreadsheet to capture key information related to this content

Develop

  • Analyze the strengths and weaknesses of your web content against 15 crucial evaluation criteria, including:
    • Does your content reflect your brand values?
    • Does your content help your target market achieve their goals?
    • Is your content up-to-date and accurate?

Deploy

  • Deliver a prioritized list of concrete, easy-to-implement suggestions for improving the copy on each and every page of your site
  • Highlight opportunities to get you more clicks, sales, calls, sign-ups and more

Take away the guesswork

Why guess at what content improvements will get immediate results for your organization’s website? With the Savvy Content Audit™ report, you’ll know exactly what to do and how to do it.

Contact Emily to get started