Content Strategy

Succeed online with a web content roadmap

Web content is key to your success online. To get you to your desired state of content bliss (and keep you there), you need a carefully considered and customized plan for the ongoing creation of useful and compelling web content.

Meet your goals

A sound content strategy can help you meet your organization’s goals by allowing you take advantage of opportunities as they arise and keeping you on track, on time and on budget.

And most importantly, a content strategy will help ensure you’re providing your target audiences with the information they need, in a format that works best for desktop, tablet and mobile.

Steps along the way

A Word Savvy content strategy will provide you with the roadmap you need to plan for, create and govern your organization’s web content.  In developing your content strategy, we will follow this proven, 4-step process:

  • Discover: We will meet with you to discuss your goals and understand what you are hoping to achieve with your website. We will conduct a content audit on your existing content to see what content you have, how well it is working and whether there are any gaps.
  • Define: Uncovering your key messages is a crucial step in this project. We will structure them in such a way that they meet your communication goals, and ensure that brand identity, tone and voice are incorporated appropriately. We will also collaborate with other key stakeholders to manage timelines, buy-in, review and approval processes, and budgets.
  • Develop: We will create a plan for organizing, creating, selecting, publishing, maintaining and archiving your web content. We will also produce editorial style guidelines that can be used by the whole team to keep your web content consistent across multiple authors.
  • Deploy: Content work doesn’t end once your site goes live. It must be kept current and relevant at all times. As such, we will develop web content governance guidelines to clearly outline content priorities, policies and guidelines, as well as roles and responsibilities for team members and other stakeholders.

Kick off your web project with a clear, goal-oriented roadmap. Contact Emily.