Web Copywriting

Engage your audiences

Clear, compelling and concise web content will capture and engage your target audiences—and convert them from visitors into qualified leads and sales. But getting your web content to this desired state is easier said than done.

It takes someone with web copywriting skills and a fresh perspective—someone who can look at your product or service through the eyes of your target audiences.

Bring in a web copywriting expert

As Halifax’s web copywriting expert, Word Savvy will work with your team to create successful web content that is findable, usable and shareable. We will also ensure your content works well for desktop, mobile and tablet.

Give your web content some love

Get more clicks, leads, calls and sales with our proven 4-step web copywriting process:

  • Discover: We will meet with you by phone or in person to discuss what you want this new content to achieve for your company—and your users. Through a web content audit, we can determine how well your current web content is performing and whether it is achieving your goals.
  • Define: We will determine what web content needs to be created or polished. If desired, we can act as project manager, ensuring that subject matter experts, key stakeholders, photographers, translators, designers and developers stay on track with deliverables, timelines and budgets.
  • Develop: We will write compelling, useful and engaging content that will help your users achieve their goals. We take advantage of every opportunity to drive sales and leads on each page through:
    • benefit-driven headers and subheaders
    • customer-centric copy (more “you” than “we”)
    • on-brand messaging
    • recommendations for adding elements such as testimonials for credibility
    • informative links with keywords where appropriate
    • clear, concise content that resonates with the target market
    • calls to action that drive conversions
    • search engine optimized content
  • Deploy: After the web content goes live, we will analyze what is working and tweak what’s not. It is important that your web content stays fresh and up to date, so we will help you create an editorial calendar and a clear plan for maintaining your content. We can also train you to write for the web.

High performance web content starts now. Contact Emily