“Rewriting and developing new content for an entire Faculty website is no small task. But Emily Amos of Word Savvy did everything she promised and more. Her web content played an important role in the overall success of the project – and we had a jump in enrollments this fall to prove it.”
Web content played key role in successful recruitment drive
Dalhousie University
With student enrolment numbers dwindling, Dalhousie University’s Faculty of Computer Science had a problem. Recruitment and application season was quickly approaching, and the Faculty realized that they weren’t going to get more applications unless they did a better job appealing to more prospective students through improved web content.
More applications and higher enrolment
“We contracted Emily Amos of Word Savvy to rewrite and develop web content for the entire Faculty website because we knew she was up to the task,” says June Davidson, Director of Marketing at Dalhousie University.
By writing content that spoke to students in their own language, Emily was able to help the Faculty start a conversation with prospective students and get them excited about the university, the program and the opportunities that exist in the field.
“Enrolment is up this year, thanks in large part to the great content Emily created for us,” concludes Davidson.
Check out the web writing sample (PDF) or contact Word Savvy for more details.
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