What Blog Post Length Gets Best Results with SEO?

November 14, 2017
emily amos

There’s an ongoing debate as to how long your blog posts should be for optimal SEO. Is there truly a right answer to this question? Is there a secret recipe to unlocking top-notch, organic SEO for your website and blog?

Before we delve too much deeper and answer that question, it’s important that we identify the two types of lengths in online writing.

Long-form vs. short-form content

In copywriting terms, the two most common lengths are:

  • long-form: 1,200-1,500 words
  • short-form: 1,000 words or less

Now that we’ve cleared that up, the question remains: is long-form copywriting necessary for the most effective SEO possible?

Of course, the answer isn’t so black and white.

A one-size-fits-all mentality doesn’t apply

Every business is different. Your content topics, formats and length are all affected by several factors. These include:

  • where your traffic is coming from
  • the type of industry you’re operating in
  • the preferences of your target audience

Deciphering the recipe for engaging your readers is a matter of determining the preferences and behaviours of your audience and testing different lengths of content. By keeping a close eye on your analytics, you will find what works best for your SEO and increasing visits to your website.

Quality is better than quantity

Don’t write for the sake of writing. You should always have a purpose and goal for each piece of copy you create. If it doesn’t help your reader, then you need to reconsider whether or not you should be writing it to begin with. Irrelevant or poor quality content will only ever harm your SEO.

Every word needs to be strategic. Your copy must communicate your message clearly and efficiently. If you use filler sentences that offer little to no value, the quality of your writing diminishes, and readers opt out of reading more.

Presentation can matter as much as word choice

If you’ve decided that 1,500+ words are necessary for your next piece of writing, then you’ll need to make some formatting considerations moving forward because walls of text intimidate people.

You want your writing to draw people in and entice them to continue on through your website. Using headers, subheaders and short paragraphs with lots of white space is a good start. And adding visuals such as graphs or relevant images will play a key role in keeping your visitor engaged and interested in what they’re reading.

The numbers are always changing

The very question we’re asking in this post, “What is the right word length for written content on your website?”, is a loaded question. Experts pull data as frequently as monthly, based on the behaviours of online readers—which, as you already know, are ever changing. For this reason, the optimal word count for content is always changing.

In closing, what matters most is how much value you are providing to your readers. Your target audience will be the deciding factor in figuring out which word length works best for optimizing your SEO. While one business may rank well with only a 300-word blog post, another might need a 2,000-word blog post to rank in a different industry.

If organic SEO is an important to you, focus first on the quality of your content. There’s no better strategy to building the success of your website than offering pure, powerful value to your visitors.

What length of content have you found to work well for SEO in your industry?


Download our FREE checklist: Web Content Evaluation ChecklistThis checklist will help you determine whether your content is clear, compelling and concise


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